For one, poetry has always had a strong focus on visual presentation.
The breaks between lines, the use of space around the text, and the overall shape on the page, are all important in conveying a message. Great poets of the past, such as Emily Dickinson and E.E. Cummings, recognized this and implemented their own stylized presentations of their works. With the advent of new technology and social media, poets now have a wide variety of venues to post their works — from Instagram to Twitter to Tumblr and much, much more. Despite having the same content, the same words, different stylizations can cause different reactions, from the casual scroll of the eye to lingering gazes wanting a second read. This is done simply through the use of font — through careful stylization, a writer can transform their piece from something bland on the page to a dramatic presentation of feeling and expression. A writer should always endeavor to make their words as beautiful as the messages contained within them.
Typography as Part of the Poem
When it comes to choosing a particular type style, one must consider which emotions conveyed by the text can be enhanced by certain aesthetic properties of fonts.
Elegance and style imply romance and the classics — and so a poem about the romance of a relationship stylized in ๐ธ๐๐๐๐พ๐๐ will immediately convey the proper feeling to the reader. Similarly, a more modern feel implies a message of a contemporary issue, and the same can be said with other fonts. Gothic implies darkness and mystery — a dark poem would be best presented in a shadowy font. In much the same way, a writer must also consider the authenticity of typewriter-style fonts in the presentation of a confessional piece.
Presentation on Different Mediums
There are many different venues to publish poetry in; one must learn the proper presentations for each.
Instagram poetry has seen a boom in popularity in recent years; poetry stylized on the site tends to use the square layout to present shorter poems, which are more easily digestible in the format. An example of presented text is “โจ ๐ด๐ฉ๐ฆ ๐ข๐ด๐ฌ๐ฆ๐ฅ ๐ฎ๐ฆ ๐ธ๐ฉ๐ข๐ต ๐ ๐ธ๐ข๐ด ๐ต๐ฉ๐ช๐ฏ๐ฌ๐ช๐ฏ๐จ โจ | ๐ ๐ด๐ข๐ช๐ฅ ๐ฏ๐ฐ๐ต๐ฉ๐ช๐ฏ๐จ, | ๐ฃ๐ฆ๐ค๐ข๐ถ๐ด๐ฆ ๐ด๐ฐ๐ฎ๐ฆ ๐ต๐ฉ๐ฐ๐ถ๐จ๐ฉ๐ต๐ด | ๐ข๐ณ๐ฆ ๐ต๐ฐ๐ฐ ๐ฉ๐ฆ๐ข๐ท๐บ | ๐ง๐ฐ๐ณ ๐ธ๐ฐ๐ณ๐ฅ๐ด.” Twitter, with its character limit, has seen the rise of Twitter poets who use the platform to write their own original poetry, using stylized text to enhance the message of their work. One might see “โฆ ๐ธ๐ฆ ๐ข๐ณ๐ฆ ๐ข๐ญ๐ญ ๐ท๐ข๐ญ๐ฌ๐ช๐ฏ๐จ ๐ฆ๐ข๐ค๐ฉ ๐ฐ๐ต๐ฉ๐ฆ๐ณ ๐ฉ๐ฐ๐ฎ๐ฆ โฆ” as an example of Twitter poetry. Tumblr poetry has a long and famed history in the literature and poetry world — it is a place where many budding writers post their works for all to see, and a properly stylized piece is essential to the presentation of a work, as it displays the author's respect to the craft and the work as a whole.
Fonts for Different Styles
Particular stylizations should be chosen for particular types of poetry.
For romantic or love poetry: “๐ฎ๐ฝ๐ ๐๐ถ๐ ๐ ๐๐๐๐๐ | ๐๐๐พ๐๐๐๐ ๐พ๐ ๐๐ถ๐๐๐๐ถ๐๐๐ | ๐ผ ๐น๐พ๐น๐'๐ ๐๐๐๐ | ๐ผ ๐ธ๐๐๐๐น ๐ป๐๐๐” (using Cursive) for enhanced romanticism.
For dark, gothic poetry: “๐๐๐ฏ๐จ๐ซ๐ข๐ฐ๐ฐ ๐ฆ๐ฐ๐ซ'๐ฑ ๐ข๐ช๐ญ๐ฑ๐ถ | ๐ฆ๐ฑ'๐ฐ ๐ฃ๐ฒ๐ฃ๐ก ๐ฌ๐ฃ ๐ฑ๐ฅ๐ฆ๐ซ๐ค๐ฐ | ๐ด๐ข ๐ฏ๐ข๐ฃ๐ฒ๐ฐ๐ข ๐ฑ๐ฌ ๐ฐ๐ข๐ข” (using Gothic Font)
For contemplative poetry: “๐ต๐ฉ๐ฆ ๐ต๐ณ๐ฆ๐ฆ ๐ฅ๐ฐ๐ฆ๐ด๐ฏ'๐ต ๐ง๐ช๐จ๐ฉ๐ต | ๐ต๐ฉ๐ฆ ๐ด๐ฆ๐ข๐ด๐ฐ๐ฏ๐ด | ๐ช๐ต ๐ซ๐ถ๐ด๐ต ๐ด๐ถ๐ณ๐ณ๐ฆ๐ฏ๐ฅ๐ฆ๐ณ๐ด | ๐ข๐ฏ๐ฅ ๐ต๐ณ๐ข๐ฏ๐ด๐ง๐ฐ๐ณ๐ฎ๐ด” (using Italics)
For raw, confessing poetry: “๐ ๐ฎ๐บ ๐ป๐ผ๐ ๐ผ๐ธ๐ฎ๐. | ๐๐ป๐ฑ ๐๐ต๐ฎ๐'๐ ๐ผ๐ธ๐ฎ๐.” (Using a bold, simple font)
Sharing Classical Poetry
When sharing quotations or excerpts of favorite writers, a proper presentation is essential to showing due respect to another.
Classical quote: “โฆ “๐ ๐ฉ๐ข๐ท๐ฆ ๐ญ๐ฐ๐ท๐ฆ๐ฅ ๐ต๐ฉ๐ฆ ๐ด๐ต๐ข๐ณ๐ด ๐ต๐ฐ๐ฐ ๐ง๐ฐ๐ฏ๐ฅ๐ญ๐บ ๐ต๐ฐ ๐ฃ๐ฆ ๐ฃ๐ฆ๐ข๐ณ๐ณ๐ฆเชก ๐ฐ๐ง ๐ต๐ฉ๐ฆ ๐ฏ๐ช๐จ๐ฉ๐ต.” โฆ โ ๐๐๐ซ๐๐ก ๐๐ข๐ฅ๐ฅ๐ข๐๐ฆ๐ฌ”
Modern quote: “๐ ๐๐ฆ ๐ธ๐ณ๐ช๐ต๐ฆ ๐ต๐ฐ ๐ต๐ข๐ด๐ต๐ฆ ๐ญ๐ช๐ง๐ฆ ๐ต๐ธ๐ช๐ค๐ฆ, ๐ช๐ฏ ๐ต๐ฉ๐ฆ ๐ฎ๐ฐ๐ฎ๐ฆ๐ฏ๐ต ๐ข๐ฏ๐ฅ ๐ช๐ฏ ๐ณ๐ฆ๐ต๐ณ๐ฐ๐ด๐ฑ๐ฆ๐ค๐ต. ๐ โ ๐๐ง๐๐ขฬ๐ฌ ๐๐ข๐ง”
Of course, one must always credit a writer. It would also be fitting to credit the author of any text being shared: “โ ๐ฅ๐๐บ๐ถ” or “โ ๐๐ข๐บ๐ข ๐๐ป๐ด๐ฆ๐ญ๐ฐ๐ถ”
Titles and Headers
When sharing complete pieces, a title may also hold a degree of stylization.
Elegant title: “โจ ๐๐ป๐๐๐ ๐๐ฝ๐ ๐ ๐ถ๐พ๐ โจ”
Stark title: “๐จ๐ก๐ก๐๐ ๐๐”
A title is used to set the tone of a piece. A romantic piece would be best suited with a similarly romantic title. Stark titles are better suited for stark pieces. The overall aesthetic of the title should set the scene, much like entering a room, the title is the introduction before one reads into the piece.
Brand Building
With the establishment of a style, a writer must also consider a brand. With regular posts, one must maintain a consistent presentation across works. A writer could always use italics for their work and a cursive font for their titles; this would be seen as their signature presentation. A writer might always put their verses between “โฆ”s; this, too, is a brand. This allows the audience to recognize your work at a glance.
Micro-Poetry, Short Forms
Short, simple poems are also perfect for social media use, with haiku especially standing out as a form well-suited for stylization.
Haiku: “๐ธ ๐ฐ๐ญ๐ฅ ๐ฑ๐ฐ๐ฏ๐ฅ | ๐ข ๐ง๐ณ๐ฐ๐จ ๐ซ๐ถ๐ฎ๐ฑ๐ด ๐ช๐ฏ | ๐ธ๐ข๐ต๐ฆ๐ณ'๐ด ๐ด๐ฐ๐ถ๐ฏ๐ฅ ๐ธ โ ๐๐ข๐ด๐ฉ๐” (with a stylized presentation)
One-liner: “โจ ๐ด๐ฉ๐ฆ ๐ธ๐ข๐ด ๐ฎ๐ข๐ฅ๐ฆ ๐ฐ๐ง ๐ด๐ต๐ข๐ณ๐ฅ๐ถ๐ด๐ต ๐ข๐ฏ๐ฅ ๐ด๐ข๐ฅ๐ฏ๐ฆ๐ด๐ด โจ”
Epigram: “๐ ๐ฃ๐ต๐ฒ ๐ฑ๐ถ๐ณ๐ณ๐ฒ๐ฟ๐ฒ๐ป๐ฐ๐ฒ ๐ฏ๐ฒ๐๐๐ฒ๐ฒ๐ป ๐ฝ๐ผ๐ฒ๐๐ฟ๐ ๐ฎ๐ป๐ฑ ๐ฝ๐ฟ๐ผ๐๐ฒ: ๐ผ๐ป๐ฒ ๐ต๐๐ป๐๐ ๐ต๐ต๐ฒ ๐ฒ๐ ๐ฎ๐ฐ๐ ๐๐ผ๐ฟ๐ฅ.”
Book Titles & Promotions
Those who have published a book of poetry can also stylize text. A book promotion might read “๐ โจ ๐ก๐๐ช ๐ฃ๐ข๐๐ง๐ฅ๐ฌ ๐๐ข๐๐๐๐๐ง๐๐ข๐ก โจ ๐ '๐๐ป๐๐๐ ๐๐ฝ๐ ๐ฎ๐๐๐๐' โ 47 poems about loss, healing, and becoming. Available now!” while a feature might read “โฆ ๐๐ณ๐ฐ๐ฎ ๐ฎ๐บ ๐ฏ๐ฆ๐ธ ๐ค๐ฐ๐ญ๐ญ๐ฆ๐ค๐ต๐ช๐ฐ๐ฏ: โฆ | '๐ด๐ฐ๐ฎ๐ฆ ๐ฅ๐ข๐บ๐ด | ๐ต๐ฉ๐ฆ ๐ฐ๐ฏ๐ญ๐บ ๐ฑ๐ฐ๐ฆ๐ฎ | ๐ช๐ด ๐ด๐ถ๐ณ๐ท๐ช๐ท๐ช๐ฏ๐จ' | Full collection linked in bio ๐”.
Symbols
Many characters, symbols, and emojis can enhance the presentation of a piece. The obvious ones are those that denote books and writing: ๐ ๐ โ๏ธ ๐. Other symbols that pair well with poetry are star-like characters such as โจ โฆ โญ ๐, natural imagery like ๐ธ ๐ฟ ๐ โญ, and emotional characters such as ๐ ๐ญ ๐ค.
Speaking, Spoken Word Poetry
Spoken word poetry performed publicly can be announced online. An announcement might read “๐ค ๐ฃ๐ข๐๐ง๐ฅ๐ฌ ๐ก๐๐๐๐ง ๐ค Sharing my piece '๐ฐ๐๐๐ถ๐พ๐น ๐ฏ๐ฝ๐พ๐๐๐' at Open Mic tonight! ๐ 8 PM | ๐ The Venue. Come through!” while a caption for a video might read “โจ ๐๐ฆ๐ธ ๐ฑ๐๐๐ง๐ฐ๐๐ฎ๐ข๐ฏ๐ค๐ฆ ๐ฑ๐ช๐๐ค๐ฆ โจ This one's about finding yourself after losing everything. Full video in bio. ๐ค”.
Communities
Poetry thrives in the presence of a supportive community. One can engage both through comments and shares. A comment could be “โจ ๐๐ฉ๐ช๐ด ๐ฎ๐ฐ๐ท๐๐ฅ ๐ฎ๐ฆ โจ Your words found exactly where I needed them! I love your work!” A share might see the following text: “๐ ๐ก๐๐ช ๐๐ฅ๐๐๐ง ๐ Looking for feedback on this one. How does this land for you?”
Craft
It is important to give one's works the care and attention they deserve and need. Doing so shows a dedication and love to one's craft and poetry as a whole. After all, every piece one writes is a world they create. The presentation, the typography, is the doorway to the world — it is the means by which one's audience enters their mind.
The beauty of one's work will always be in the language and expression, but the presentation is the means by which one conveys to their audience how special their work is.
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